About the  Staff at Tradecraft Films, Inc.

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 Serwind Netzler PhotoSerwind Netzler, MTA (abd), Director

Serwind has over 40 years of film, television and university-level drama instruction.  He is a professional repertory theatre actor.  Serwind has been a senior writer for television at Wayne State University in Detroit, Michigan, a commercial video coordinator, producer and director for George and Associates, Ltd. in Auckland, New Zealand, and a community TV studio manager and director at BCTV in Boulder City, Nevada.  He was a Senior Lecturer for Film and Television production at Canterbury University in Christchurch, New Zealand.  Serwind has also provided voice-over talent for television.

Stephen Stough PhotoStephen Stough, Director of Photography

Stephen was the business unit manager of the organization that developed the world's first 4K digital cinematography camera in 1999.  He was the executive producer of the dramatic short film, "As Time Goes By (2002)" which compared the performance of digital and film cinematography.  Footage was shot simultaneously with an ARRI 435 and the digital camera, the results intercut in post production, and the film-out was by an ARRI Laser recorder at full 4K resolution.  Stephen has been a frequent speaker and session chairman on advanced imaging technology at the National Association of Broadcasters, the Hollywood Post Alliance Technology Forum, the Naval Air Systems Command, the Defense Intelligence Agency, the National Reconnaissance Office, the Institute for Defense and Government Advancement,  the American Society of Cinematographers, the Directors Guild of America, and the Society of Motion Picture and Television Engineers.  Stephen is a member of the Board of Editors of the Motion Imaging Journal, the technical journal of the Society of Motion Picture and Television Engineers.  He is a patent applicant or co-inventor of patents in the fields of imaging and signals intelligence mission data processing.  He has authored papers for the Motion Imaging Journal.

He was also a principal in the creation of several new venture companies, both as spin-offs of Lockheed Martin and as independent companies, including:  Systems Solution Technologies (wafer fabrication automation software), the Nevada Copper Belt Railroad (transportation services), and Terrawave Optical Networks (broadband laser communications).  He was responsible for technical due diligence for corporate acquisitions of high-technology companies in the fields of intelligence collection, analysis, reporting, and mission planning.  He was the chief technology officer of a $2.4 Bn/yr business unit of Lockheed Martin and of a Lockheed Martin subsidiary, the Savi Group of companies (transportation logistics).

Stephen retired from the Lockheed Martin corporation and moved from Maryland to Reno, Nevada in 2008.  He built an inventory of lighting, grip, transportation and camera equipment in Reno since his retirement, and formed Tradecraft Films, Inc. in order to make short drama films, films featuring Native American peoples and culture, and documentary films needed to preserve the heritage of northern Nevada for the State Archives.

A secondary objective of Tradecraft Films is to assist visiting production companies shooting on the Virginia and Truckee Railroad and associated locations with location, lighting and grip services.

Stephen is an officer in New Venture Strategies, a Philadelphia venture investment advisory firm, an active member of the Institute of Electrical and Electronics Engineers, a member of the Gold Hill Historical Society, the Nevada Policy Research Institute, the Board of Editors of the Society of Motion Picture and Television Engineers' Motion Imaging Journal, the board of directors of Rancho Fabricators (heavy machine tool manufacturing), Awards Committee of the Nevada Governor's Cup for Entrepreneurship, the Nevada Center for Entrepreneurship and Technology, the Hollywood Post Alliance, the Nevada Film Alliance, and President of Tradecraft Films, Inc. 

He is an expert witness admitted to practice before the General Accounting Office and the Washington, DC Federal District court on matters of aerospace contract litigation.

He is a graduate of the University of California at Berkeley with a degree in physics.  He is a private pilot and aircraft owner.

Alphina Chung PortraitAlphina Chung, Producer

Alphina produced Tradecraft Films' first short film "Sotto Voce" in 2010.  Alphina brings her expertise in aerospace business management and operations for projects ranging from $1M to $300M/yr. She has more than 35 years experience that includes projects during the pre-proposal, proposal to contract award, multi-year project developments, operations and through contract closure.   Alphina is a world-class expert in project management methods, processes and policies and was recognized by Lockheed Martin (a $42 Bn/year Fortune 50 company) as the best corporate-wide specialist in project planning and execution.  She has led program planning and scheduling teams for projects as small as a $62,000 short film production and as large as the $20 Bn Transitional Mission Operations Segment (a military satellite communications network).  She spent most of her career supplying hardware and software to the intelligence communities of the United States and the ANZAC countries.

Alphina retired as a proposal manager in 1998 but was recalled from retirement a total of five times to lead major project management efforts over the period 1998 to 2006, that included her last effort on the winning Global Positioning Satellite IIR project for Lockheed Martin. She was responsible for all production, post-production and distribution contracts at Tradecraft Films.  She went to the University of California at Berkeley, holds a Marketing Communications Certificate, and is a native of San Francisco.  She is currently a member of the Gold Hill Historical Society, the Friends of the Nevada State Railroad Museum, Northern California Shibu Chapter Mataro Miyabi Kai (Japanese Kimekomi Doll making),  and Reno Newcomers Club as an active participant of the quilting group and co-chair of the garden club. Alphina is an independent artistic designer for Ki-zen Art and Simple Elegance small businesses.

Talent


Elle Glenn Portrait Samson Koletkar Chuck MacLeod
Elle Glenn Samson Koletkar Chuck MacLeod
Tony Pratt Moira Price Alexandra Rugg ECU
Tony Pratt Moira Price Alexandra Rugg
 Barbara Rugg Close Up    
 Barbara Rugg    

Crew

Kelli Blincoe Natalie Cusson on Set Jane Fichtner
Kelli Blincoe, 2nd AD Natalie Cusson, Make-up Jane Fichtner, Make-up
Stephen DeRespino    
Stephen DeRespino, Cinamatograper